The majority of ”health brands” only targets a small group of people, for whom candy, beer and cheat days are taboo.

At the same time, our Instagram feed is flooded with advanced yoga poses on a beach in Asia somewhere, perfectly manicured hand holding coconuts etc.

That shit is so DAMN old and CLICHÈE...

Imagine waking up a Saturday morning hungover, feeling like crap with no inspiration to even get out of bed or get your shit together.

With a little pinch of our magic fairy dust in your breakfast smoothie or oatmeal, your breakfast will be a lot sexier, you will automatically be more fit and your mama will be proud of you. All at the same time!

I want Rawnice to be for everyone who can’t relate to that perfect healthy lifestyle (You coconut yogis are of course welcome too).

Me? I drink red wine and listen to the Wu-tang Clan in between my workouts.

I’m all about the balance..and so is RAWNICE.

With the risk of being classified as a weirdo, here comes the story of how Rawnice got started.

I was actually sitting on the toilet at a gas station in the middle of nowhere in Sweden..

well pretty much everything is nowhere in Sweden...

Like most people, I was scrolling down my Instagram feed and came across the most beautiful pink smoothie and I became obsessed with the idea to create one myself.


"After researching the internet I realized that the Pink Pitaya powder used to create these pink smoothies couldn’t be found anywhere in Scandinavia and hardly even anywhere in the world.

That’s when I understood someone had to make these fantastic colors available to the masses. And so Rawnice story begins."

The idea of running a company imporing colorful and healthy powders had never crossed my mind, and I had never imagined how much work I would have to put in.

In my mind i was going to be a writer and get my first book published.

But now I’m here selling powders online instead... Life is a weird thing, right?

Ps. Rawnice have always, and will always be a 100% Vegan business.

/Helene Arvidsson
Founder Rawnice

Contact us:

VAT-nr: SE559184452601
ORG-nr: 559184-4526

Company Address:

Rawnice AB
Nordfeldts väg 13

All our orders are shipped from Sweden.
We ship world wide and have customers in 50+ countries.







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Bundles | 20% off

Our bundles are our most popular products sold together at a 20% discount. Perfect if you want to try many colors to find your favorites!

Free shipping and our rainbow recipe E-book (value $20) included automatically at checkout.

See all Bundles